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PUMA Creeper punk era of revolutionary music elements and fashion sense and PUMA movement of the perfect heritage of the perfect combination. "Punk" in London King Road (King's Road) ignited a different kind of light, and then in the late eighties quickly in the Lower Manhattan underground club set off a boom. Although these clubs are now closed, but it advocates the spirit of the punk never disappeared, continue to affect the city's fashion and music style. This is the source of inspiration for PUMA Creeper.It is worth mentioning that Rihanna specially invited her friend, musician and music producer Travi $ Scott for PUMA Creeper's first publicity campaign. Scott not only with Rihanna together for the first image to provide unlimited creativity, but also with Rihanna together in the entire image of the film, showing a unique trend of fashion.
"We are very excited about working with PUMA so that I have the opportunity to design unique and surprising works at the same time," said Rihanna, "and I would like to be able to gather all of the PUMA since it was born." Product showroom to explore some, on the basis of the classic version of my idea, and PUMA Creeper is such a work. The coolest is Travi $ Scot to participate in my first cooperation with PUMA series, This gave me a big surprise. "
PUMA Creeper has improved the classic PUMA Suede, this series has a glorious past, the seventies and eighties PUMA Suede was very popular in the athletes, but also much punk band, rap fans and skaters sought after, and now become Rihanna most favorite style. The Suede offers a very good platform, plus "Creeper" soles combined with many fresh colors and materials, so that the classic rises to a new height. In addition Rihanna also accepted the Los Angeles menswear designer Mr. Completely suggested that the design of PUMA Creeper was finally polished.
From September 25 PUMA Creeper starting three colors will be through the trend of the name DOE open pre-sale, which will be the only region in China can be made in advance to purchase PUMA Creeper physical store,
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