ClimaCool breeze running shoes roadshow beachhead Beijing and Shanghai

Following the Olympic boxing champion Zou Shiming and the famous movie star Yao Chen in Beijing to the national consumer all the full 360 degrees breathable cool run after the invitation, Adidas nationwide 100 stores together to invite consumers to April 14 and 15 to the scene Experience the new ClimaCool breeze running shoes, Adidas in Shanghai Huaihai Road and Beijing Sanlitun brand center is launched all day roadshow, so that more consumers to personally experience. Activities draw on the Yao Chen and Zou Shiming at the press conference running ice-breaking win shoes in the form of every one who have the opportunity to experience and challenge the ice-breaking links. At the same time, Adidas "Indiana ice" mobile phone game is also a new line, consumers while running in the real world, while collecting virtual tools online ice, you can harvest the latest breeze running shoes.

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Adidas 360-degree breathable cool road show is expected to provide consumers with breathable cool running experience, to encourage more people to find and enjoy the unique charm of running. The promotion for two days, consumers can try on-site ClimaCool breeze running shoes, treadmill to experience 360-degree breathable cool run. Each time the audience will receive 30 seconds of ice-breaking time, once the success can be a scene to receive a pair of the latest ClimaCool breeze running shoes. At the same time on the line Adidas "Indiana ice" mobile phone APP game players to invite the game through the game to collect online tools, and constantly challenge the virtual ice-breaking task, the winner will win ClimaCool breeze running shoes, in real life experience 360-degree breathable cool cool The All players can also "grab" each other tools, and friends to share running ice break fun. Adidas "Indiana Ice" android version was officially launched on April 3, IOS system for users of the version will be in mid-April ice out of the ice. All Andrews systems and IOS system users can download the experience by searching for "Poppies".

As the Adidas brand has been one of the most successful technology, ClimaCool series running shoes by many stars of the support and support, the Olympic Ambassador David Beckham, NBA "most valuable athletes" Derek Ross, "World Player" O'Neill Messi, "Asian boxing champion" Olympic champion Zou Shiming and the radio days of small Katie Perry this year have personally appeared in the endorsement, in every corner of the world, while starting, shooting a group of global run shock Advertising films, called the world young people to join the ranks of 360-degree breathable cool run, the perfect interpretation of Adidas full of brand spirit.

2012 ClimaCool breeze running shoes still inherited the classic design, launched two main running shoes - CC Fresh Ride and CC Seduction, the former light through the colorful trend of the latter. The process of moving through the air through the vamp, the formation of the air around the air circulation system, can effectively reduce the temperature inside the shoe and foot temperature, so that the feet fresh and comfortable. In addition, the new CoolEver lined in the running shoes easy to friction with the foot of the use of the region, providing the best cooling and perspiration effect, thereby greatly reducing the moisture caused by discomfort, and reduce the occurrence of blisters and other conditions probability. With up to nearly 20 of the color of the Adidas ClimaCool breeze running shoes perfect interpretation of the spring and summer 2012 trend. Whether it is a symbol of freedom of blue, unrestrained publicity red, or jumping eye-catching color, are loudly declared the end of the winter, can not wait to meet the arrival of spring. Adidas hope that every pursuit of a healthy life of consumers, can thus change the impression of running dull, in the run to get healthy and positive attitude towards life, to experience its unique happiness.
Spring in April, the clothes light, the body woke up, it is time for us to sway the movement of pride, wanton enjoy the outdoor sports hearty! At the same time this is the cool cool season of ClimaCool, Adidas outdoor also in April 2012 should be introduced a variety of new products, not only a large number of ClimaCool technology expertise, beautiful color design is perfect fit spring, so that your season Bright, in the spring and summer of the bright and beautiful in the dance change chic wandering.

Climacool BOAT LACE

As a lightweight outdoor multi-functional cross-country shoes, Adidas outdoor new Climacool BOAT LACE, using a quick-drying vamp, ClimaCool ® design for daily outdoor activities to provide 360-degree ventilation.
Somerset with Super Hi Traxion super traction rubber, to provide extraordinary grip; built-in grid-like metal, can effectively prevent the forefoot and heel due to excessive reversal caused by sports injuries; EVA tongue makes a significant increase in wearing comfort ; The upper with a mesh with synthetic materials and 360-degree ventilation design, its excellent breathable and wading performance makes this shoe is not only the water outdoor enthusiasts the best choice, but also apply to take the flat belt and the sea bouldering and so on Project.